Digital information products are items that your customers, subscribers, readers or website visitors can download directly to their computer.
People use the internet to find information and a lot of information is provided for free. But all the information on the internet is not 100% correct and can take a lot of time to find. Your digital information products, such as e-books, reports, videos etc, provide your customers with what they want in an organized format from a reliable source that they can trust.
If your business needs a boost, digital information products can raise your level of visibility and your level of expertise of your specific niche market. Here are 6 ways to use them.
1. List Building
List building is an important part of every online business, but to get somebody on your list you often have to give something away, particularly if you’re new in the business. Produce a special report or a small e-book and offer it free in exchange for subscribing to your list.
Whilst you are making use of that free e-book to build a list for your business, you can link it to a range of products that can be sold. For instance, when your new subscriber enters their information on the opt-in page, you can redirect them to a page where they can purchase an e-course which is related to the e-book.
3. Sell For Profit
One of the benefits when you sell digital products online is that they can work on autopilot for your business. You don’t require postage stamps or boxes for delivery and your profits can be increased significantly because you only have to produce it once and you can sell it again and again.
4. Lead Generation
Offer free digital products as prizes in contests on your social media sites. Make sure to indicate the price these products would usually sell for so people know that they are getting a deal. Also, make it easy for people to share the contest with others.
People like to get things for free provided that it provides value. Send out a monthly newsletter to your list with a link to a free video or audio on a topic that will interest them. They can then receive information and another link to other products that you’re selling.
6. Improve Visibility
Don’t exclude other businesses in your marketing communications. Get to know other business owners at conferences or seminars. Get involved in online interactions and provide free access to some of your digital information products in the spirit of sharing and good faith.
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