When you start an online business the thought of selling your own products can seem quite daunting. In this article I want to discuss how you can go about selling your own products so that you understand how easy it is.
I shall assume that you already have certain things in place:
- your chosen niche
- market research
- your product
Once you have your product created and you know that there is a demand for that you can begin the process of selling it.
First of all you need to find your target customers. These are people who need what it is you have to offer. You can find your ideal customer by going to the various websites online where they might be involved. This might be a forum for discussion group for example. The important thing is that you get targeted traffic to your offer.
In order to sell your product you need to develop a relationship because people will not purchase anything from you until they have built up a certain amount of trust. One of the best ways that you can develop a relationship with prospects is to communicate with them regularly. If you build a list of subscribers you will be able to do this easily.
Therefore the best way to do this is to offer something for free that is related to your product and use an opt in form so that people give you their name and email address in order to receive your free gift.
This will enable you to build your list with targeted subscribers – people who have shown an interest in your free gift bearing in mind that your free gift is related to your product.
As you build your list with targeted traffic you then need to work on developing a relationship with them. This means adding value.
Therefore your emails must provide valuable content for your subscribers so that they will look forward to receiving your written emails and will continue opening them.
You will use your email campaign to sell your product. This means that after a certain period of time you will promote your particular product as being the ideal solution to what they were looking for when they signed up to your list.
As you build up your relationship with your subscribers you can then find out what else they are looking for and what other help they need. Once you know this you can then create the next product and use your email campaign to promote that one.
This becomes an ongoing process throughout your email campaign. Selling products this way is far more effective because you are building a trusting relationship at the same time.
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