Marketing music through snapshots? Sell music online by taking photographs? Meeting new fans with a click of the digital camera? It's possible and actually happening RIGHT NOW.
With the iPhone app Instagram (it's working on an Android version as we speak), artists and bands alike can maximize their exposure by letting in complete strangers to look at their personal photos and ultimately, have them buy their music. How?
Currently, Instagram has 14 to 15 million users and is one of the easiest apps that could post pictures directly to your favorite social networking sites: Twitter, Facebook, Tumblr, Flickr, Posterous, and Foursquare. Hit Connect and online music promotion begins.
Who are the perennial users of Instagrams's capability to sell music online / albums and gain fans? Indie bands such as: The National, Shiny Toy Guns; dance impresario Moby; rockers Deftones, and media darling Zooey Deschanel. They post a myriad of photos and fans are forever hooked.
Here are tips on how to do music promotion and sell music online on Instagram:
1. Pick A Great Name
Your artist / band name is of the utmost importance. Don't go crazy cryptic or flamboyant, keep it simple. You want your fans to find you and in the end, follow you. Finding you should not be a treasure hunt.
2. Make Photos Interesting
You can come up with a photo series; pick a subject and have it star on your photos, like it's a story. Have you seen the film 'Amelie' with the traveling gnome? Pick a toy or any item and copy it. You may also take an artistic shot and put a reflective caption.
3. Make Photos Simple
Don't get caught up with yourself; you wouldn't want to be pretentious. Even an ordinary photo of you eating at a meal or walking the dog could incite 'aww shucks' reactions. You give off a vibe that 'you're one of us!'
4. Use Hashtags
What world do you live in if you don't know how to use hashtags? The words after every end of a post can help you maintain your online presence. A hashtag of #bandname could let your fans click said word and find a variety of limitless photos, satiating their appetite to see you. So in every post, don't forget hashtags.
5. Be Viral
The band OK Go is a viral video success story. They've done it multiple times on YouTube with millions of hits. Now do it on Instagram. Your photos should reflect the personality of your band and it should have an interesting concept as well. Time to crank out the creativity and get noticed for it!
For top-notch music distribution to help you sell music online and could also help you get a headstart in music promotion, choose a digital music distribution partner that has a reach of over 750 retailers and mobile partners across 100 countries.
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