The Web is offering opportunities for public speakers to sell things online. Not only can they sell the things they always sold off-line, they can sell “info products” and services. The fact that electronic products cost virtually nothing to duplicate and deliver opens many previously unknown opportunities.
As a public speaker, you are already getting a large fraction of your income selling physical products. You can sell these physical products online. You can sell the same things you sell off-line. You can sell tickets to your live speeches and live seminars. You can sell your books. You can sell audio recordings of your speeches and seminars. You can sell DVDs of your speeches and seminars.
With the web, you can sell print-on-demand books. A print-on-demand book, as the name says, is only printed when an order is submitted. This eliminates a great deal of risk and inventory expense.
Now you can also sell e-products. You can sell products for download. You can sell eBooks in PDF format. You can sell audio and video files of your speeches and seminars. You can sell video slide shows — video files of a sequence of images with your voice over.
You can sell products that arrive in a series of emails. You can sell subscriptions to your ezine. You can sell home study e-learning courses, which are like limited-duration, canned ezines: the lessons arrive every few days in emails.
You can sell attendance at your teleseminars. When people sign up, they are given an access code and phone number. At the proper time, they dial a phone number, supply the access code, and listen to the seminar. They can look at slides and get handouts online.
You can sell attendance at webinars. Webinars are very much like teleseminars, except that attendees can listen to and watch a real time slide show over the Internet.
You can sell membership in your private, members only web site. At the web site they have free access to your downloadable products that they otherwise would have to pay for. They can read your private blog. They can read and post items on a private forum. They get access to other members-only benefits, such as private consultations with you over the phone.
The electronic products don’t cost anything to duplicate, so they are ideal candidates for give-aways, that is to say, products you exchange for something other than money. You can offer them as bonuses when people buy some other of your products. You can offer them in exchange for letting you put them on your mailing list. (Ezines and eCourses are ideal for this.) You can offer them in exchange for good will and remaining attentive members of your mailing list. You gain a great deal of your income from relationship marketing, which is built on ongoing positive interactions with the people on a mailing list.
The best news is that all that you require to offer these products and services is available on the web, inexpensively and not requiring much expertise to use.
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