Welcome, visitor! [ Register | Login

Role Of a Network In Affiliate Marketing

Blog October 7, 2019

An affiliate network provides third angle to the internet marketing business. The other two are merchant and web site publisher. An affiliate network plays the role of a merchant as well as a publisher in online marketing. It does not mean that a network runs its own site or manufactures products for selling. The need of an affiliate network was felt by both the merchants and the publishers or affiliates. They need a common platform to share. Merchants want someone from their side to cross-check the traffic claims made by publishers. On the other hand publishers want someone to take care for their payments.

Functions of an affiliate network

Other than working as a caretaker for merchant and publisher, a marketing network helps in growing online marketing in many ways.

  1. Affiliate network helps merchants and publishers to come closer for finalizing marketing agreements.
  2. Online network provides tools for online marketing such as e-mailers, banners etc. to affiliates.
  3. Merchants need not search for relevant web sites for selling their goods. Network does all the home work for merchants.
  4. Publishers get reward for generating high volume traffic on their web site. Marketing network helps them to find out rich merchants, who are ready to give them fat commission on clicks, leads and sale.
  5. A network tracks all clicks, leads and sales generated through affiliate sites to make genuine claims before merchants.
  6. As a mediator, affiliate network collects the commission from merchants and distribute it among the web site owners.
  7. To run an online marketing program is also the duty of an internet marketing network.

Merchants and publishers can join an online marketing network free of cost although some networks charge membership fees.

Affiliate network programs

Online marketing has emerged to be a major tool for selling products worldwide. Merchants can sell their high value products without opening showrooms and paying salaries to salesmen. All you need to do is find out a web site with relevancy towards your product. The content of the site should strongly resemble the product you want to sell. Other thing is the traffic of the site. Displaying advertisement on prime space on a high traffic site means more chances of furnishing a sale. The publishers, who endeavor to increase the traffic of their site, get reward in the form of commission from merchants. Here are some of the best paying affiliate network programs.

Cost-per-Click: As the name suggests, there is a cost for merchant per click. The displayed advertisement receives clicks from visitors, which are counted by the publishers for making claims.

Cost-per-Action: The revenue is generated for publishers whenever someone visiting their site takes a specific action on the displayed advertisement. The action can be defined as signing up for a news letter or leaving his contact address for further correspondence.

Cost-per-Sale: It is most favored online marketing program among the merchants. In this program, merchants give hefty commission to affiliates on furnishing a sale.

The next article will focus on the benefits affiliates can draw through online marketing. I will try to tell those ways to increase their site traffic in my next article.

Source by Arun Lakhera

No Tags

43 total views, 2 today


  • How To Earn Money While Lounging Back At Home

    by on October 6, 2019 - 0 Comments

    Many students and people who can’t leave their houses are looking for ways that they can earn money without going out for a 9 to 5 job. Thanks to the evolving world all around us there are now many ways that you can earn money while you sit back at home. These types of things […]

  • How To Get Local Customers To Your Online Store

    by on October 10, 2019 - 0 Comments

    Even if you have an online store, don’t ignore the results you can get when you appeal to local customers to buy online from you too. Due to the fact your business is local, a lot of people who want to go shopping online will shop with your website because they feel as if they’re […]

  • Download Free Resellable EBooks

    by on October 9, 2019 - 0 Comments

    Most savvy Internet entrepreneurs realize that selling information products is possible the most profitable business online. This is frequently achieved by writing an ebooks or having one especially written. Now, making money will not be easy unless you have good writing skills and know how to market your ebooks. Free Resellable Packages now provide everything […]

  • Free Classified Websites Online

    by on October 9, 2019 - 0 Comments

    The biggest question with all kinds of businesses is how to sell their products? To achieve their main objective, they use several platforms to advertise about their products and services. In this age of internet, it becomes imperative for any business to advertise online. There are many free classified websites online which are working efficiently […]

  • Another Way To Choose a Product Or Service To Sell Online

    by on October 2, 2019 - 0 Comments

    Make Sure People Are Actively Searching For Your Product or Service Idea Once you have identified your market interest and that you’ve chosen your product/service to offer, you need to make sure that people are actually looking for your product. You don’t want to spend months and months developing a product only to find that […]