The mark of a true salesman is how personable his attitude is. How likeable you are can really make or break a sale nowadays. This obviously applies to face-to-face transactions, but did you know that the same rule applies when you are trying to sell products online? It's true – you may be in cyberspace, miles and miles away from potential customers, but that doesn't mean you have license to be a grouch, or to show indifference towards your products. Even online customers can sense poor salesmanship from a world away.
Showing the right attitude on the web, however, is not really a gruelling challenge. This is especially true now that venues for social media have become larger and far more accommodating for salesmen. The marketplace has truly grown over the past couple of years, and online shopping has really evolved into something that can fully compare with face-to-face transactions.
Here are a few tips on showing the right attitude when trying to sell products online:
Write copy in a conversational tone.
When you are typing up your copy for your online advertisements and your website, be careful with the tone of your writing. Always make sure that it is conversational, something that a lot of people will be comfortable with and can easily relate to. Don't be too hard-sell. Don't say, "Buy my product for Reason A, Reason B, and Reason C! Don't hesitate! This will change your life!" That kind of stuff can just fly past people's heads. Instead, start with an innocent question like, "How do you feel about X? From there, you can discuss the benefits of your product as if you were telling a story.
Take time to do individual email transactions.
It may be tempting to just sell products online without really getting to know your customers, but this should definitely be avoided. When setting up transactions with people, try to do so via your email instead of some cold messenger service on your website that makes use of stock text. Talk directly with your customer. Ask them how their days have been. Tell them a little more about yourself. The marketplace may have moved into virtual reality, but that does not mean that those nice relationships between friendly neighborhood shopkeepers and their customers have to fade into oblivion.
If people have complaints, do not evade them.
You have to keep a cool head as a salesman, and this still applies when you sell products online. Like it or not, but some of your customers may return to your site with some complaints. Such situations are truly beyond anyone's control. However, just because you are online does not give you license to ignore your customers. It may be easy to just look away from the laptop screen or click to another tab on your browser, but you are still a salesman, and it is still your responsibility to cater to your customers' every need, no matter what those needs are.
Remember: just moving from one venue to another does not take anything away from what a winning salesman's attitude should be. The tradition of being the best person you can be remains strong and significant.
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