Tip Number One:
Timing is Everything
Did you know that more homes are sold in the spring than any other time of year? If at all possible, arrange to put your house on the market in early spring for the best chance of a quick FSBO sale. Of course, this will mean that you will need to have your home appraised, or at least estimate an appropriate price for your home in late winter before it hits the market. In fact, much of the legwork of selling your home will need to be done before you put it on the market. Remember, “prepare in late winter — sell in early spring.”
Tip Number Two:
Marketing, and Why the Internet is Your Friend
You’ll need to establish a marketing plan right away if you’re planning on a quick FSBO sale. Without a doubt, the easiest way to get your home out on the market place quickly is online. Face it, simply throwing up a few signs in your front yard with a contact phone number won’t cut it these days. There is simply too much real estate competition out there, and the only way to really get the exposure you need is online.
Online FSBO classified ad sites are a great choice. They tend to be inexpensive, even free and can put you in touch with highly motivated buyers in your area. There are even sites with free classified ads online to sell real estate.
But just because you take advantage of the Web to sell your home FSBO doesn’t mean you should ignore the “old-fashioned” methods. Local newspaper classified ads can also be a cost-effective method of exposing your home to potential buyers. Using a combination of online and off-line ads is a great strategy for most FSBO home sales.
Tip Number Three:
Prep Your House for the Sale
From the moment a potential buyer enters your home, every detail will make an impression upon them. Think about the old saying, “you never get a second chance to make a first impression.” With this in mind, make sure your home is clean and appealing at every showing. A fresh coat of paint on interior walls is one of the most inexpensive ways to give your house that “new home feel.”
Additionally, don’t forget to ensure that your home smells nice when your potential buyers enter. Real estate agents have long used the technique of baking bread, apples or cinnamon in the oven when a client arrives, giving the home and fresh “homey” scent that is very appealing. It may be a cliche, but it works.
Also, having soft, pleasing music playing at a low volume in the background can add a certain “ambience” to your home. For a really quick FSBO sale, just keep in mind that you need to appeal to all of your buyer’s senses, not just their sense of sight.
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