Good photography is a key element in maintaining a successful online business. As with any item, if you’re selling antiques and collectibles, you need to present them in the best possible, and most complete light. Remember that you are selling an item that can only be seen via photos. The person cannot see or touch the item you are selling in person.
You should always include as many photos of an item as you can. Photos should show each side of an item as well as the bottom, even if there is no mark. For items like paintings you should show the back, and a close-up of the canvas. Be sure to show any artist or maker’s mark, too. Photos showing marks or flaws will help a potential buyer understand what you’re selling.
Buyers need to be able to see your items clearly. Most of us aren’t professional photographers, so here is a list of additional tips to help you create good photos:
1. Many people use a solid color drape as a background. You may need a few different backgrounds. Use a contrasting background and don’t use a patterned drape – it makes it harder for our thumbnail software to tell the difference between the object and the background.
2. Try to get a good close-up of your object. A common problem is photos that have too much background in them and not enough of the object itself. You want the item to “pop” out from the background.
3. Use extreme close-ups to capture the intricate detail pattern of an object. Not for the main picture, but for others. Even if you don’t get a whole object in the picture, the close-up will give a better idea of the quality of the item.
4. For objects in a set, it’s a good idea to take one picture of the set as the main photo, then take some pictures of the detail using individual pieces of the set – maybe all of them. The more detail you can show of individual pieces in the set, the more comfortable a customer will feel buying your item.
5. Use multiple light sources when taking pictures, to avoid casting shadows.
Supplying each of your online item listings with clear, bright photos that make the finer details of an item easily viewable, will always appeal to a wider audience and help to generate quicker online sales.
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