Welcome, visitor! [ Register | Login

Words Tell, But Stories Sell

Blog October 6, 2019

"Words tell, but stories sell." Have you ever heard this quote? It's been around forever, and there is so much truth to this little rhyming sentence.

The most effective content online often contains a story somewhere in the text.

Whether you are writing content for an online site, or just writing your own blog posts, sharing a story is one of the best ways to get people to buy what you are selling.

Story telling began when mankind did. Stories have always been a way to record history and to teach valuable lessons.

Since man lived in caves they have enjoyed sharing personal stories around a shared fire. Science has found that a well told, or written, story will immediately grab the attention of our human brain.

There are websites, including the Harvard Business Review, that show the research that went into proving that good stories change the chemistry in human brains in a very positive way. This just makes readers want to continue reading.

Writing a story that will immediately grab the brain – and attention – of your reader is a sure-fire way of gaining yourself a customer for life.

How To Write Effective Stories

The simplest way to start to write effective stories that grab people's attention is to write about a current event on your blog.

If your blog is about healthy eating and weight loss, then tie in a story about a celebrity who recently lost a lot of weight and is showing off her new bikini body. Tie her story in with your own thoughts on how healthy eating habits tie in nicely with weight loss.

Your Own Life Experiences

Use your own life to find stories that tie into your content theme. You don't need to come up with amazing stories; you just need to let your reading audience see you as a 'real' person behind the screen.

A story about your dog ruining a party by pulling off a tablecloth, or a funny story about how you messed up one of your best dishes will help you immediately connect with the readers.

You Need a Great Title

After your content is written, you need to come up with a great title. This should be something that jumps out at people, screaming "Check Me Out!"

Make web surfers stop and do just that! Be sure the first sentence in your content hooks your readers: you want them to continue reading the next sentence, and the rest of your content.

Therefore, be sure both your title and opening sentence are strong enough that they give your readers a glimpse of what they can expect to be reading.

Keep Your Stories Relevant

The most important thing to remember is to keep any stories you write relevant to your content. A site about healthy eating and weight loss won't keep readers if your story is about computer programs and not food.

You've spent time creating your website, so be sure whatever personal stories you inject in your blog posts actually work within the content of the overall theme of your site.

Remember, storytelling can do the selling!

Source by Juan A Rademacher

No Tags

75 total views, 1 today


  • How To Earn Money While Lounging Back At Home

    by on October 6, 2019 - 0 Comments

    Many students and people who can’t leave their houses are looking for ways that they can earn money without going out for a 9 to 5 job. Thanks to the evolving world all around us there are now many ways that you can earn money while you sit back at home. These types of things […]

  • Download Free Resellable EBooks

    by on October 9, 2019 - 0 Comments

    Most savvy Internet entrepreneurs realize that selling information products is possible the most profitable business online. This is frequently achieved by writing an ebooks or having one especially written. Now, making money will not be easy unless you have good writing skills and know how to market your ebooks. Free Resellable Packages now provide everything […]

  • Free Classified Websites Online

    by on October 9, 2019 - 0 Comments

    The biggest question with all kinds of businesses is how to sell their products? To achieve their main objective, they use several platforms to advertise about their products and services. In this age of internet, it becomes imperative for any business to advertise online. There are many free classified websites online which are working efficiently […]

  • How To Get Local Customers To Your Online Store

    by on October 10, 2019 - 0 Comments

    Even if you have an online store, don’t ignore the results you can get when you appeal to local customers to buy online from you too. Due to the fact your business is local, a lot of people who want to go shopping online will shop with your website because they feel as if they’re […]

  • Sell ​​Your Digital Photos Online

    by on October 2, 2019 - 0 Comments

    If you want to start your own business in freelance digital photography then there are a number of ways that you can get started and sell your digital photos online. 1. Sell Photos at Stock Photography Web Sites One of the best ways to sell digital photos online is to sell your photography at stock […]